Daesung MiMac has selected Cha Eun-woo as its brand model for 2025 and is launching the Believe it campaign.

Cha Eun-woo, who is active in various fields, is a member of the group Astro and has a large fan base as a singer and actor.

Daesung My Mac said, “We selected Cha Eun-woo as our model because we judged that his overwhelming presence and trustworthy image fit the values ​​pursued by the brand,” and “Please look forward to the Believe it campaign that Daesung My Mac and Cha Eun-woo will create together.”

The new campaign, ‘Believe it.’, was planned by Daesung My Mac to clearly convey the brand’s confidence to students and parents nationwide.

Daesung Mymac has a large number of instructors who are well-received by test takers for all areas of the CSAT, and in particular, the first-class Daesung Mymac instructors such as Kim Seung-ri in Korean, Image in Mathematics, Lee Myeong-hak in English, Lim Jeong-hwan in Social Studies, and Lee Hoon-sik in Earth Science, as well as the new instructors who have gone through a rigorous selection process and verification in Daechi-dong over the past several years, are included in the word 'Believe it.'

 

It also contains the meaning of trusting differentiated content from competitors such as 'Gangdae Mock Test X', Daesung Mymac's own self-produced content, and 'Daesung In Live', where you can experience the instructors and self-content of Daesung Academy, a top-tier entrance exam preparation institution, live.

The story and video for the newly launched Believe it campaign will be released on the Daesung Mymac website and YouTube channel on the 21st.

More information about the 2026 Believe it 19PASS can be found on the official Daesung Mymac website.

Lee Su-hwan, Global Epic Reporter lsh@globalepic.co.kr