Cha Eun Woo is the first ever celebrity to model for the contemporary men's clothing brand, and launching the 2022 SS season in April 2022 with Cha Eun Woo, Liberclassy said, "We think Cha Eun Woo, who expresses urban sophistication and free-spirited charm, will fit perfectly with Liberclassy's image of pursuing natural style by reinterpreting classic suit lines. We also think we'll create good synergy with Cha Eun Woo, who's new to modeling men's clothing."