Lefty is an influencer marketing platform that hep brands and agencies manage influencer programs. Their year end reports rank the influencers based on industry segments. Cha Eun Woo ranks as the topmost male fashion influencer in Lefty's 'A Year In Data 2024' report with a total EMV (Earned Media Value) of 98.9M (fans argue that the total should be higher as some campaigns seem to have been left out). The data also show that Cha Eun Woo had the highest engagement rate of all, at 8% which surpassed even the celebrities with a higher following.
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